Post Malone has posted a release date for his long-promised new album: ‘Twelve Carat Toothache’ will be released on June 3, he announced in a social media post that contained nothing but an image. blurred red and a link to pre-register the album on streaming services.
The album will mark the singer’s first on Mercury Records, whose revival was announced by Republic Records earlier in April. Tyler Arnold, the newly installed president of Mercury, signed and developed Post Malone at Republic, where he had served as executive vice president of A&R.
Twelve carat toothache. June 3 https://t.co/Hk4TwTLtJX
— twelve carat toothache (@PostMalone) April 27, 2022
Post Malone had revealed the title of the album in January, in a Billboard cover meant to help launch the record that made some fans believe it would arrive sooner than it actually did. He had spoken of an album in progress as early as April 2020.
A single teasing the album, “One Right Now”, a collaboration with The Weeknd, was released in November. It debuted and peaked at No. 6 on the Billboard Hot 100.
No track listing has been released for the album, but the artist has previously stated that it will come in at 45 minutes, modest by today’s hip-hop record standards. In the Billboard story, he indicated that he thinks other artists are fleshing out their releases with unnecessary interludes or songs just to bolster their streaming numbers, which count per track.
“Trying to hustle 20 to 25 songs, it doesn’t work,” he said at the time. “Talking to Etiquette [it’s like], “Oh, if you have fewer songs, you’re not going to stream as much”, but the point is, you don’t want to compromise your artistry and intuition on anything. I made a lot of compromises, especially musically, but now I don’t want to. I don’t need a number 1; it doesn’t matter to me anymore, and at some point it did.
Whether it matters to him or not, “Twelve Carat Toothache” is likely to debut at No. 1 and stay there for quite some time, barring an unexpected simultaneous release from an even bigger superstar, of which there are little pop right now. It’s his first since the 2019 blockbuster “Hollywood’s Bleeding.”
The singer described the new album as being about “what I’m feeling right now: the ups and downs, the helplessness and the bipolar aspect of being an artist in the mainstream”.
Earlier in the life of the project, it had emerged that there were lines of stress between the artist and Republic, with indications from his camp that he was ready to release the album long before the record label don’t be. In early January, manager Dre London raised eyebrows in the music industry and among fans by posting the message on social media: “Our timing and energy is still at an insane level!! The album is done. !!We are ready!!But seems [Republic and Universal Music Group] ain’t!” He added a shrug emoji. “Posty fans don’t need to rush me anymore, we’ve done our part!! Now is the time for the label to put things in order before releasing BIG Album! Hit them! We were ready as you are! None of the parties involved has yet spoken publicly about any standoff.
With the new/old Mercury imprint (the original label of that name started in 1945), which is essentially an extension of Republic, Arnold is joined as head of the label by Ben Adelson, the new general manager. Both continue to report to Republic’s Monte and Avery Lipman. James Bay and Lord Huron are among the artists who join Post Malone in moving to Mercury.