Fresh out of college, Ane Roseborough followed her passion for music to London and quickly found herself anchored in the highest levels of the music industry. Within a few years, she found herself working in advertising, marketing, and management – and often interacting with superstars.
And yet, somehow, it wasn’t enough.
So Roseborough changed careers. In a few weeks, she will be returning to Weehawken High School, where she teaches African studies and history.
But Roseborough has also embraced her love of music and recently launched her own label, On-E Records, with her daughter Nia – who performs as Jittaun – as her first out.
Roseborough’s whirlwind career took her from London to New York to Chicago, with stops at several major labels, magazines, consulting firms and internet startups. She worked for Sean “Diddy” Combs and Nile Rodgers. As the child of a career army officer, she and her family constantly moved, including a stint in Germany, but she also lived in Switzerland, Hong Kong and the Cayman Islands.
Now she teaches in high school … and runs a record label.
“My boss at Sony was Jon Birge, and he brought me to Island to be a product manager, which turned out to be a loop moment for me,” Roseborugh said, “because one of the companies On-E Records’ distribution is Valley Entertainment, which is owned by Jon Birge. Isn’t that crazy? “
Last year Birge offered Roseborough the opportunity to work as an executive producer on the soundtrack album for the film “Driving While Black”.
“And so I found some R&B artists to play on the soundtrack, and at the end he said, ‘Ade, if you ever want to start your own label, I’ll give you a deal with Valley,'” remembers. Roseborough. .
Even after Roseborough married and had a child, she continued her globetrotting lifestyle, before moving to Switzerland.
“While we were there I decided to volunteer at my children’s private school, Zurich International School, and that’s where I started my journey as a teacher,” Roseborough explained. “So when we got back to the States and ended up in New Jersey, I went back to school and got my teaching certification.
“I absolutely value education and have had it for a long time, forever, because I believe education is the key to making your dream come true, it offers opportunities. Being in Switzerland, you know, working in this school every day as a volunteer, has shown me that I really love the education environment and that I love being able to have an impact on the lives of the children. And then after I moved to Weehawken, my kids were at Webster School and I was volunteering all the time. I was making cupcakes … whatever the teachers needed, I was there.
At this point, teaching seemed to be a natural path.
“I had young children, I wanted to be there for them, I wanted to be able to have a schedule that would coincide with theirs, so getting into the teaching profession, it really helped me to be a mom to. full time for my kids, ”Roseborough said. “It also allowed me to have an impact on their education. And also, I felt that I could share the knowledge that I have, from my background, with the students that I teach.
When the opportunity to start On-E Records presented itself, Roseborough couldn’t resist, channeling her experiences in all aspects of the music industry to help launch the careers of new artists.
“I only do singles offers, and it will be all digital because that’s what business is today, it’s kids streaming singles,” Roseborough said. “I meet a lot of young artists and they will tell me that they already have a million followers, so why do they need a label. I will tell you. Labels know what they’re doing. They have people who know the business, they have real value in what they can advise and offer.
On-E Records currently has three artists on their roster, with Jittaun’s “Glitter” as their first release.
Roseborough describes it as a boutique label working with R&B, soul and hip hop artists.
“This is my path, I love all types of music but we are sticking to those genres for now,” she said.
So far, besides Jittaun, Roseborugh has signed Illy Cartier – who describes herself as “a modern-day Lauryn Hill or Tupac woman” – and touching New York rapper Mark Ferg.
“What attracted me to working with Ane was that she seemed like a really down to earth and genuine person, she has experience in the music industry and really tries to do something. positive and fresh for new artists, ”Ferg said. “Each artist she works with seems to be very different but special in their own way and that says a lot about her eye and ear for talent.”
You can follow On-E Records on Instagram, Tik Tok, and Facebook at @ on-erecords. Jittaun’s “Glitter” is now streaming on all major platforms, and her fan link page is at fanlink.to/Glitter_Jittaun.
Jim Testa can be reached at [email protected].