Irv Gotti has revealed that his label, Murder Inc., has signed a new contract. Billboard reported that the label had signed new terms with 300 Elektra Entertainment, led by Kevin Liles.
“I’m thrilled to once again partner with Kevin Liles, as we return to our roots, where we generated over $1 billion in revenue at Universal Music Group,” said Irv Gotti. “I seek to continue building our legacy together and fostering a new generation of artists and timeless music.”
Under the new agreement, 3EE is set to exclusively distribute both physical and digital formats of new recorded music from Murder Inc. In addition, Murder Inc. will be able to leverage 3EE’s marketing and promotions teams across more than 50 territories under 3EE’s parent company, Warner Records.
Irv Gotti will remain the owner of Murder Inc.’s masters.
As the Murder Inc. story continues, the spotlight shines on the era of the brand. In March, Gotti and Ja Rule announced that a documentary series focusing on the upcoming Murder Inc. is in the works at BET.
“Music is in our DNA. We thank our longtime partner Irv Gotti and the many talented artists at the iconic label for trusting our brand to tell their personal and inspiring stories,” said Tiffany Lea Williams, Executive Vice President of BET Unscripted Programming in a communicated. “We look forward to bringing viewers a gripping music documentary series that reveals how this label has consequently changed the music industry forever.”