Mike Sherwood Joins Capitol as Chief Marketing Officer


Sherwood comes to CMG after spending more than 15 years with Warner Records, where he started as a regional marketing manager before rising through the ranks to becoming a senior streaming and revenue vp. According to a press release, he “played a key role in the record-breaking global streaming stories” of Warner Records artists including Dua Lipa, Mac Miller, Bebe Rexha, Saweetie, Bella Poarch and NLE Choppa. He has personally overseen over 20 singles that have garnered over a billion streams worldwide, including tracks from MIA, Gucci Gang, Look Alive and 7 Years. He has also been instrumental in the success of projects from The Black Keys, Linkin Park, Red Hot Chili Peppers, David Guetta, Tom Petty, Green Day, and Drake’s OVO Sound label, among others.

Prior to joining Capitol, owned by Universal Music Group, Sherwood spent his entire career at Warner Music, having started as an academic representative at Atlantic Records before moving on to sales and marketing roles at Elektra Records, WEA and Warner Records. .

In a statement, Mattera said Sherwood “possesses this rare skill set that allows him to balance his unwavering support for the art and his passion for music with the great ability to maximize trade in a global economy of music. music”.

Sherwood added, “I am delighted to join the Capitol Records team during this time of transformation for the label and the music industry in general. As our industry has been reinvigorated in recent years, it has created enormous opportunities for artists globally. “


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