Loyola University School of Music Industry will launch a course on record labels in spring 2022. The course is to serve as an experiential learning opportunity for students who wish to learn more about the operational aspects of the music business.
Faculty members in the Music Department recognize that Loyola’s counterpart institutions with the music industry curriculum provide student-run labels and felt it was important to provide this outlet to students. students.
Enrollers could view the record label as an in-house internship offering real-world experience to apply lessons learned in previous music industry courses. Places for this course are limited and only open to music students.
Jeffery Albert, director of the School of Music Industry and founding member of the record company, said: “The current class will have 6-8 students per semester and some of these students will overlap. So, once it’s fully operational, a senior team will sort of lead each department and a junior team the liner for each department.
When selecting candidates for the course, faculty members will consider a number of factors in making their final decision. Timothy Kappel, a law professor and one of the label’s founding members said: “We will take a very close look at the students who want to be a part of the course to make sure they are well suited and have the right kind of approach. , and the good record of academic success and commitment. “
Selected participants will be considered staff members fulfilling roles in departments such as artists and repertoire (A&R) and the executive committee. They will work closely with faculty members to select artists, create campaigns, develop music and negotiate “friendly” contracts according to Kappel.
Students outside the music industry should not be discouraged by the many opportunities available to them once the label is launched. Student graphic designers, recording artists, record producers and people in charge of media relations will be subcontracted.
Kapple said, “One of the reasons we keep the staff small is that we want to give the other students here the ability to do these things while it’s supervised by the label staff. Even if you are not a student there should always be plenty of opportunities to participate, you know that with label activities.
As a program advisor, Kappel hopes to teach students how to overcome the challenges of being an independent record label.
He said: “There is an entrepreneurial element to that, understanding how the business works. I think one of the things I want students to see firsthand is how hard it can be for a label to make money and be profitable in the age of streaming.
Jeffery Albert believes that students are at an interesting time in the history of the music industry and that the role of record companies is changing.
“It used to be, even when I was in school 20 years ago, record companies were the kind of people who would throw money at projects and they would see what was left. They wasted a lot of money and a lot of people got opportunities and records that maybe did something or didn’t do something, ”he said.
Albert said, “The record label is a great way to create a 360-degree experience for music students about how the modern industry works. This is what keeps everything together on an organizational level.
Students must manage the output of artists’ work. The label will sign a contract to license the artists’ work for a period of time in the hope of generating a profit.
Albert said, “So they’re going to be a core management team that’s in the course and getting credits and they’ll do all of the royalty accounting and all of the distribution to Spotify, Apple Music, and more.”
When the program launches, faculty members look forward to putting together the structure that will constitute a team and releasing the first versions.
Albert said: “The long term goals are to build it in a way that is sustainable and that will live beyond this first group of students. And I hope that in ten years there will be students who understand the lineage of what we have been doing.
Piper hudson, a Music Industry Junior who is a recording artist and songwriter, sees the launch of the record label as a great opportunity for students to learn the functionality of the field.
She said: “See what you can possibly negotiate or how to negotiate properly. I know, like most of us in the Music Industry Studies program, we don’t know how and we don’t want to go out there and get stuck in a horrible chord.
Hudson is confident in the music department’s ability to showcase the gifts of the Loyola campus across the record label and sufficiently execute the learning opportunity.
She said: “I really envision a team. Make sure that the creative director, the manager, the businessman really fulfills their roles and fulfills the duties of those roles and make sure that they give 100% of themselves when working with the artists.
Tim Kappel looks forward to working with the students in the spring and will select individuals who have shown enthusiasm and responsibility in previous music industry courses.
He said: “We’re all excited about this. I think it’s going to be a good thing for the students. This is something that we have been working on for a few years, but now it is happening.