KPMG breaks Guinness World Record with learning initiative


The Big Four firm, KPMG, won the Guinness World Record title for a global marathon learning initiative. The organization achieved the highest number of views on a Cloud Technology course video.

Known from its inception in 1955 until 1999 as the Guinness Book of Records, Guinness World Records is a reference work published annually, listing world records for both human achievement and extremes in the natural world. In the 2022 edition, the world’s best-selling annual book examines how, despite the pandemic and lockdowns, the records continued.

Among the pages of this year’s holy book, the UK wing of KPMG was named in collaboration with Google Cloud, having broken the record for the most views of a Cloud technology course video on YouTube in 24 hours. . To earn the title, KPMG held a “Cloud Curious Challenge” from November 17 at 12 noon at the same time on November 18, with over 2,964 people watching the lesson video during that time.

Participants from around the world included KPMG employees from all over the world, such as the United States, Jamaica, Bermuda, Venezuela, Spain, the Netherlands, Trinidad and Tobago and Barbados . Meanwhile, for every person who took part in the world record attempt, KPMG announced that they would donate £ 1 to Marie Curie, the company’s new charitable partner. This brings the donation to the cancer charity to a total of £ 13,454.

The event was not only attended by consultants. With a recent study from 451 Research suggesting that 90% of IT decision makers lack cloud skills, businesses around the world face a growing talent shortage as they become more reliant on digital tools.

To that end, the record-breaking attempt was designed to highlight this issue and give everyone in the company, as well as schoolchildren, the chance to learn more about the Cloud and how it connects people and children. companies. As such, UK schools also participated in the record attempt, with the participation of 10,490 high school students from social mobility cold spots across the UK including Bradford, Oldham, Black Country and Stoke-on-Trent.

Lisa Heneghan, Chief Digital Officer at KPMG UK, comments: “We are incredibly proud of this new Guinness World Records title and the amount of money raised for Marie Curie, but this is only the tip of the iceberg. The skills gap in the cloud is a real problem that has the potential to delay digital transformation and business growth in the future. Technology is increasingly important in the way we work and live, and the corresponding technological skills are essential for our future working lives.

It is also not the first time that the British organization of KPMG has appeared in the Guinness World Records. In 2020, the company broke the record for most people attending an online computer programming course within 24 hours, raising money for the company’s charitable partner, the NSPCC. He also previously performed the biggest kick in taekwondo in 2012, involving 805 colleagues in 11 offices.

KPMG is present in 147 countries and territories and has more than 219,000 people working in member firms around the world. It operates from 21 offices across the UK with around 16,000 partners and employees.


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