Diddy officially returns to music with a new Motown deal

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Sean “Diddy” Combs is officially back in the music business.

On Tuesday, the Bad Boys Records founder turned Ciroc vodka entrepreneur announced he had signed an exclusive one-album deal with Motown Records.

The deal also includes a new label imprint titled Love Records, as Diddy changed its name to “Love” in 2017.

“Music has always been my first love,” Combs said in a press release. “Love Records is the next chapter. [It’s] to come back to love and make the best music of my life,” he added.

Combs retired from music in 2016, tell Cigar Aficionado magazine that his album “No Way Out 2” would be his last.

“I want to stop somewhere great,” he said. “And a final album is a great place to stop. I want to do a victory lap, go around the world and really enjoy it one last time. And then I want to do different things and have different experiences.

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Combs has announced his return to music as he prepares to host and produce the 2022 Billboard Music Awards on Sunday.
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He says he’s ready to enjoy music again, and new label Love Records, “will be dedicated to R&B music and release singles and collaborative projects from a collective of artists, producers and producers. world-class songwriters,” the statement said.

“For the label, my focus is on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m thrilled to add to their legacy,” Combs said.

Motown CEO and President, Ethiopia Habtemariam added, “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture…Being a part of his next evolution and of his album is simply monumental.”

The announcement comes as Diddy prepares to host and executive producer of the Billboard Music Awards for the first time on Sunday.

“It will be different from any awards show. I’m bringing the love and setting the frequency at an all-time high,” he said.

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