After Record First Quarter, Misfits Market Announces First-Ever Private Label “Odds & Ends” to Help Consumers Save on Quality Basics


DELANCO, NJ–Misfits Market, the online grocery platform focused on accessibility, affordability and sustainability, today announced the launch of its first-ever private label, Odds & Ends. The launch of Misfits Market’s house brand – which currently includes staples such as coffee and snacks like nuts, dried fruit and dark chocolate covered mini pretzels – assures Misfits Market customers that they can easily stock up on all their favorite high quality and affordable products. the grocery store during their weekly shopping spree.

Unlike other private labels that focus solely on affordability, many Misfits Market Odds & Ends products have also been specifically designed to address supply chain inefficiencies. By working directly with farmers and growers who share the company’s vision of eliminating waste, Misfits Market is taking new steps to prioritize sustainability and use creative sourcing methods to deliver staples. high quality at a great price. For example, Misfits Market’s new premium coffee blend is purchased directly from the farms where it was grown through long-lasting, mutually beneficial relationships, providing producers with fair prices and stable incomes while protecting them from risk and market volatility. The end result is a better market for their coffees and more accessible high-quality coffee for consumers.

“Three years ago, Misfits Market set out to rebuild the food supply chain from the ground up to provide everyone, no matter where they live, with access to quality food at an affordable price,” said Abhi Ramesh, CEO and Founder of Misfits Market. “After a record quarter, it’s clear shoppers are looking for new ways to save, especially with food prices at record highs. Our value-conscious customers are saving an average of $25 per order and with the launch of our new line of private label brands, we are excited to provide our customers with an even wider range of affordable, sustainably sourced staples.

Celebrating a quarter of record growth

Misfits Market is quickly becoming the go-to destination for full-service weekly groceries. To date, the company has sent nearly 13 million orders and picked up more than 230 million pounds of food. In the first quarter alone, the company experienced record growth fueled by its expansion into the lower 48 states, the launch of new product categories such as wine, the release of the brand’s mobile app and now the launch of the house brand of Misfits Market.

Rebuilding the food supply chain to help customers save where it counts

As consumer prices have risen 8.5% over the past year and food costs hit their highest level in a decade, shoppers are looking for new ways to save, without sacrificing quality. . Misfits Market’s food supply chain and opportunistic sourcing enable the company to combat rising food prices and more efficiently deliver organic produce, high-quality meats and seafood, plant-based protein, dairy, bakery, wine, and other groceries at nearly every zip code in the lower 48 states — all at up to 40% off traditional grocery store prices. As part of this mission, the launch of Odds & Ends will help customers coast to coast have access to affordable basics delivered right to their doorstep.

As Misfits Market’s private label grows, the company will continue to look for different ways to offer quality at value, whether it’s sourcing products from lesser-known regions , to recycle uneven or misshapen foods into new products or blends, or to work with producers to use more creative and sustainable practices and packaging.

Getting started couldn’t be easier

Saving on groceries with Misfits Market is simple. Simply create an account to start receiving weekly deliveries. We’ll start your cart with a custom mix of select groceries, then you can customize it with any of the hundreds of items, now including Odds & Ends products, in our grocery aisles. Your groceries will be delivered right to your door – no service or membership fees or tipping required.

About Misfits Market

Misfits Market, the direct-to-consumer online grocer focused on sustainability, affordability and accessibility, delivers value by making it easier to shop, dine and live a better life. The company created the first-of-its-kind food supply chain focused on building relationships with farmers, distributors and producers to eliminate food waste while expanding access to food. Today, Misfits Market offers organic produce, high-quality meats and seafood, plant-based proteins, dairy, baked goods, wine, and other groceries at nearly every code. in 48 states up to 40% off traditional grocery store prices. Founded in 2018, the company is headquartered in Greater Philadelphia and has raised over $525 million in funding. To find out more and order your first box, go to


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